Interview with Mr. Zhou Jun, General Manager of Jiangsu YEKE Valve Manufacturing Co., Ltd., by Buyuan.com and Future.com


Published:

2023-07-06

A valve is a pressure pipeline component that is used to change the pipeline cross-section and medium flow direction, control the pressure, flow rate, and temperature of the conveying medium. It has functions such as diversion, interception, regulation, prevention of backflow, diversion, or overflow pressure relief. This is YEKE's product.

A valve is a pressure pipeline component that is used to change the pipeline cross-section and medium flow direction, control the pressure, flow rate, and temperature of the conveying medium. It has functions such as diversion, interception, regulation, prevention of backflow, diversion, or overflow pressure relief. This is YEKE's product.
The thing that valves are most afraid of is getting stuck. Separating the word "card" represents our dedication to making a good product and not letting it get stuck. At the same time, from the perspective of brand communication, the word "YEKE" has simple strokes and is easy to remember. This is Zhou Jun's explanation of the YEKEbrand name, which is interesting and clear.
Compared to the name "Da Dao Zhi Jian", the development history of YEKE valves, like many environmental protection enterprises in Yixing, has gone through the conventional route of early product transformation, distribution, and self creation of brands. According to Zhou Jun, he initially only sold screws and nuts. With the development of the industry and the accumulation of his own resources, he later switched to acting as an agent for the sales of branded valves. A few years later, with the enhancement of strength and further understanding of the industry, Zhou Jun realized the importance of product self branding. Therefore, in 2015, he founded the current Jiangsu YEKE Manufacturing Co., Ltd., truly opening the path of creating the YEKE brand.

Over the past 5 years, YEKE valves have established a good reputation in the national and even overseas markets. YEKE products have achieved good results in many fields such as water supply and drainage, steel plants, power, chemicals, ships, etc. The company has completed valve services for many large-scale projects. The current YEKEcompany has a business management team of over 20 people, focusing on valve product research, development, production, and sales. YEKE has also become a strong local valve production and manufacturing enterprise in Yixing.


Extraordinary "YEKE" speed

Zhou Jun introduced: "In 2019, YEKE's comprehensive sales reached nearly 40 million yuan, and in recent years, it has maintained an average annual sales growth rate of 40%." This is considered a leader among local valve enterprises in Yixing.
Behind the rapid development of extraordinary YEKE is the continuous improvement of YEKE company led by Zhou Jun to cope with various changes and demands in the market. Zhou Jun talked about the reason for YEKE's success, which is the emphasis on the market. On the one hand, we attach great importance to product research and development and patent protection, striving to enhance the core competitiveness of product quality; On the other hand, we attach great importance to market information and continuously adjust our marketing strategies based on the actual feedback of market users, keeping YEKE's development in sync with the market at all times.
In addition to valuing the external market, cultivating internal spirit is also another factor for YEKE's success. Spirit is the driving force for a person's growth and also a valuable asset for a company to develop and grow. At the beginning of the establishment of YEKE Enterprise, Zhou Jun, as the founder, established three spirits of the enterprise: the patriotic spirit of combining the brand with the country, the craftsman spirit of quality first, and the innovative spirit of self breakthrough. The ability of small and micro enterprises to propose these three spirits at the beginning demonstrates the extraordinary realm of Zhou Jun as the founder. The three spirits of patriotism, craftsmanship, and innovation have indeed been reflected in YEKE's products. In 2019, there was no product quality after-sales service for the products sold throughout the year, which reflects YEKE's emphasis on product quality and has reached a new height.